var parentNode = where.parentNode; function promote() { window.BOOMR.shopId = 17761055; It sounds like the perfect food: Low in fat and cholesterol, high in protein, iron, and calcium, and tastes very similar to beef. 'trackLink' CUSTOMER SERVICE 1-888-422-0623 - Monday - Friday 9:00am - 4:00pm. AOF Named Best Alternative Red Meat Producer. args.unshift(method); var trekkie = window.ShopifyAnalytics.lib = window.trekkie = window.trekkie || []; addListener(document.forms[i], 'submit', decorate); xhr.open('POST', endpointUrl); var script = document.createElement("script"); Saut the ostrich pieces over medium heat for 2 to 4 minutes. if (loaded) return; } }; Keep frozen ostrich steaks and ground meat in the freezer in airtight wrap until you are ready to use it. The availability of ostrich meat is still rather spotty, but with new ostrich ranches popping up, it is getting easier to find. var hasLoggedConversion = function(token) { }); 'trackLink' You can buy ostrich meat online here. Taxonomic history. isIos12: function isIos12() { From fish to bacon, a ranking of animal proteins in order of Although it comes from a bird, uncooked it is dark red color, a little darker than beef. Large birds can drink several gallons of water each day. Sufficient calcium content and is very rich in vitamins B6 and B12. Very low in fat and has a small amount of cholesterol, Sufficient calcium content and is very rich in vitamins B6 and B12, Low calorie content per portion compared to other animal protein sources. script.id = "boomr-scr-as"; Because it is leaner and lower in cholesterol than most red meat, ostrich is frequently found in health food stores and gourmet grocers. return trekkie; } 'track', Ostrich meat is a healthier choice than beef or chicken. promoted = true; }); }; Whats more, due to ostrichs ideal pH balance, the meat does not attract harmful bacteria like E.coli or salmonella. setCookieIfConversion(token); Ostrich | African Wildlife Foundation element.attachEvent('on' + type, callback); var key = trekkie.methods[i]; window.BOOMR.themeName = "Retina"; As it is very lean meat, it can be tough if cooked too long. Ostrich is higher in iron than beef so it has a very red color to it, even when it is properly cooked. Derrick Riches is a grilling and barbecue expert. Pick an inexpensive cut the first time you try it so that you can get used to the cooking process and the flavor of the meat. if (trekkie.integrations) { But at the same time, we dont suggest getting too close as an ostrich can kill a lion with one swift kick. Enterprising ostrich farmers work hard to produce a great deal of value-added byproducts from all parts of the ostrich. Virtually any beef recipe can be substituted with ostrich meat. e.detail.BOOMR.t_end = new Date().getTime(); Ostrich is a popular meat in certain parts of the world, like South Africa, and has become more readily available in the U.S. due to American ostrich farms. doc._boomrl = function() { Real Food Encyclopedia - Ostrich - FoodPrint {"Trekkie":{"appName":"storefront","development":false,"defaultAttributes":{"shopId":17761055,"isMerchantRequest":null,"themeId":142106493207,"themeCityHash":"10707991069437355508","contentLanguage":"en","currency":"USD"},"isServerSideCookieWritingEnabled":true,"monorailRegion":"shop_domain"},"Google Analytics":{"trackingId":"UA-70087402-1","domain":"auto","siteSpeedSampleRate":"10","enhancedEcommerce":true,"doubleClick":true,"includeSearch":true},"Facebook Pixel":{"pixelIds":["206044187349935"],"agent":"plshopify1.2"},"Pinterest Pixel":{"pixelId":"2614320863592"},"TikTok Pixel":{"pixelId":"CBL9VJBC77UAHMPLU4GG"},"Session Attribution":{},"S2S":{"facebookCapiEnabled":true,"facebookAppPixelId":"206044187349935","source":"trekkie-storefront-renderer"}} var Monorail = { Grilled Ostrich Steaks Recipe - The Spruce Eats } link.addEventListener("error", function() { } eventsListenerScript.src = "//cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-65cd0ba3fcd81a1df33f2510ec5bcf8c0e0958653b50e3965ec972dd638ee13f.js"; if (window.jQuery) { script.src = window.BOOMR.url; var args = Array.prototype.slice.call(arguments); The genus Struthio was first described by Carl Linnaeus in 1758. var action = document.forms[i].getAttribute('action'); Beef production releases many multiples more greenhouse gases than pork. Very low in fat and has a small amount of cholesterol. app_name: "storefront", var loaded = false; } } ResourceTiming: { Although ostrich is classified as red meat, it has a very low fat content which is similar to the white meat category, says Basson. Disadvantages of ostrich. As mentioned in the nutritional facts table above you could see that per serving size 100 g of ostrich meat you only get around 3 mg of fat. if (dom) { parent = parent || doc.body; It has a fantastic flavour, not too strong and gamey like moose. trekkie[key] = trekkie.factory(key); A fertilized egg ready for hatching might cost about $100 to $150, and an ostrich chick under 3 months of age might go for about $500 or under. Ostrich | Habitat, Food, & Facts | Britannica - Encyclopedia Britannica document.write = originalDocumentWrite; The price will go up the older the chick is an adult ostrich at . If you are wondering where to buy ostrich burgers or steaks, just click to visit our online store. Good source of iron. Yet many consumers have questions about it. script.src = window.BOOMR.url; }); Ostrich Meat, South Africa Since ostrich is so similar to beef, if you prefer your beef medium-rare, you'll also like your ostrich that way. Like beef, it can be ground, made into sausage, or cut into steaks. } if (!window.addEventListener && window.attachEvent && navigator.userAgent.match(/MSIE [67]./)) { eventsListenerScript.async = true; } 'trekkie_storefront_load_errors/1.1', These contents can cause block in arteries which can lead to heart diseases. document.attachEvent("onpropertychange", function(e) { win = iframe.contentWindow; You can fry or grill ostrich steaks as you would beef. try { The meat is very easy to prepare. addListener(window, 'load', function(){ var currentMs = new Date().getTime(); } The recommended preparation or this red meat is medium or medium-rare just like a premium steak. document.addEventListener("onBoomerangLoaded", function(e) { N.G. var script = document.createElement("script"); window.attachEvent("onload", boomerangSaveLoadTime); Ostrich meat is more beneficial and nutritious than mutton and beef and is a good source of . parent.appendChild(script); 'page', window.BOOMR.renderRegion = "gcp-us-central1"; }); for (var attr in meta) { } // sendBeacon was not successful In addition, the female ostrich can continue this annual production for up to 40 years. trekkie.config = config || {}; It grills like any lean steak, and because it is so lean you will not see any shrinkage during cooking and have more meat to enjoy! } Ostrich meat has a very high degree of environmental sustainability, especially when compared to beef. Many of our customer's get ostrich meat for their dog or cat because it is a non allergic protein. theme_id: 142106493207, Pair with your favorite marinade or rub the next time you fire up the barbecue. win = iframe.contentWindow; var setCookieIfConversion = function(token) { var promoted = false; pictures of the galvin family; springfield, ma city council candidates; ostrich meat disadvantages Get expert advice from AOF's resident chef, Mark, to ensure your next ostrich dish is cooked to perfection. function decorate(event) { Meat is muscle. Benefits of ostrich meat. window.BOOMR.snippetMethod = wasFallback ? iframeLoader(true); These Filets are conveniently packaged with window.BOOMR = window.BOOMR || {}; iframeStyle = (iframe.frameElement || iframe).style; Ostrich, a red meat, is high in protein, low in calories, cholesterol and fat than other meats - Ostrich meat is the only red meat pure enough for diabetics - as recommended by the American Diabetes Association. } win._boomrl = function() { Reduces Heart Disease Risk. eventsListenerScript.async = true; {shop_id: 17761055, Though the ostrich is large, most of its meat comes from its thigh and hindquarter. iframe.title = ""; It provides about 84 percent of the reference daily intake (RDI) of vitamin B12 and significant levels of other minerals. Ostriches require only one-quarter of the feed as grassfed cows to produce the same amount of meat and they reach market-readiness 250 days sooner than cows, making them much easier on the land. } doc = win.document.open(); document.write = customDocumentWrite; window.ShopifyAnalytics.meta[attr] = meta[attr]; } To cook ostrich meat "rare", ostrich internal temperature should reach 120-125F, and for medium-rare, cook to 125F-130F. While the huge ostrich is a bird, it does not fly. Broiler chickens are fed with very high amount of antibiotics, growth hormones and additives. var token = match? Strauenfleisch ist sehr flexibel, wenn es um die Verwendung in Rezepten geht. How to Cook Ostrich Steak - wikiHow For this reason, it's important to have a balanced diet that includes vegetables Continue reading 13 Disadvantages of Eating Meat So Much if (!window.addEventListener && window.attachEvent && navigator.userAgent.match(/MSIE [67]./)) { We understand being hesitant to spend money on something unfamiliar, but don't let fear of the unknown stop you. produce: function produce(monorailDomain, schemaId, payload) { if (promoted) { Ostrich Meat is a red meat with the characteristics of poultry meat and low in fat. Ostrich Meat | Ostrich Land Ontario } else { } High in protein and iron and low in fat, making Ostrich a healthy choice. Ostrich meat should be one of your go-to proteins! | document.cookie = 'loggedConversion=' + token + '; expires=' + twoMonthsFromNow; It contains smaller but significant levels of thiamin . }; | (208) 995-8295 | 20601 S Pleasant Valley Rd, Kuna ID 83634 | All rights reserved. Ostrich - Animals iframe.src = "javascript:var d=document.open();d.domain='" + dom + "';void(0);"; The fan-filet is the most tender and flavorful cut of ostrich meat. window.BOOMR.themeVersion = "4.7.6"; Get it free when you sign up for our newsletter. You can paint, draw, and even carve these huge, thick eggshells to use as a lamp or other unique sculpture or decoration. Invest in the future today. If you take it out of the freezer and place it in the refrigerator to thaw, use the meat within 10 days. Learn more about the unique benefits of this clean, wholesome red meat. }, var dom, bootstrap, iframe, iframeStyle; Powered by Shopify. As North America's largest producer of ostrich meat, and with an on-site harvest facility, our production and processing teams are the most specialized and experienced there are. return false; })(); Every cut we offer is crafted to deliver an optimal culinary experience and unparalleled quality & consistency you can rely on each and every time you order. }, What's it like: A 14 oz. Basson explains that the good thing about South African ostrich meat is that it is free of hormones and is very good quality. Excessive amounts of saturated fat increases your risk for diabetes and heart disease. What are the benefits? if (target && (target.getAttribute('action') || target.getAttribute('href'))) { Ostrich eggs, meat, hide (leather) and feather are very highly priced and command high prices on the local and international markets. The cost to start a ostrich farming business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923. for (var i=0; i < document.forms.length; i++) { . setCookieIfConversion(token); Ostrich absorbs flavors more quickly than beef so you might want to reduce marinating times and limit the number of spices you use. This is why it is best to use a meat thermometer to check for doneness. "https://cdn.shopify.com/shopifycloud/boomerang/shopify-boomerang-1.0.0.min.js"; script.src = window.BOOMR.url; . var xhr = new XMLHttpRequest(); ostrich meat disadvantages - Minehillsch } trekkie.push(args); return; event_created_at_ms: currentMs, The secret to perfection is a low and slow approach. try { window.ShopifyAnalytics.merchantGoogleAnalytics.call(this); } catch(error) {}; event = event || window.event; first.parentNode.insertBefore(script, first); Chefs like its amazing fresh meaty taste and are finding many exciting ways to prepare and present ostrich. Three separate studies were conducted to determine the advantages and disadvantages of removing the bruises at primary meat inspection or after overnight cooling of the ostrich carcasses (0-4C). Ostrich hides are also tanned and made into premium leather products. Es kann auf viele verschiedene Arten zubereitet werden, Read More | (208) 995-8295 | 20601 S Pleasant Valley Rd, Kuna ID 83634 | All rights reserved. }); Ostrich Meat - Indian Point Ostrich Ranch window.BOOMR.snippetStart = new Date().getTime(); Excessive amounts of saturated fat increases your risk for diabetes and heart disease. } var customDocumentWrite = function(content) { for (var attr in meta) { if (jquery) { 3. The Somali ostrich (Struthio molybdophanes) has recently become recognized as a separate species by most authorities, while others are still reviewing the evidence. BOOMR_lstart = new Date().getTime(); }, scriptFallback.src = 'https://cdn.shopify.com/s/trekkie.storefront.7d0a13153e8bbaa5986cddb6780ade2d67000476.min.js'; People with an alpha-gal allergy to red meat can eat ostrich because that allergy only pertains to mammalian meats like beef, bison, and elk. for (var i = 0; i < trekkie.methods.length; i++) { } Its even lower in fat than white meat chicken or turkey. When preparing it, keep in mind that it tends to become dry quite easily. window.BOOMR.url = }, The business is located on a 120-acre property in Kuna, Idaho and has . element.addEventListener(type, callback); If youre going for an ostrich steak, serve it with a berry or plum as it goes well with sweet combinations. } if(href && href.indexOf('/checkout') >= 0) { first.parentNode.insertBefore(script, first); ostrich meat disadvantages 2022 Ingredient Guide For Health Many ostrich farms - particularly in South Africa - produce ostriches primarily for the leather to make bags, boots, and wallets. Canada It is an easy meal to prepare, just remember that is lean meat so it will cook faster. }; var originalDocumentWrite = document.write; var meta = {"page":{"pageType":"page","resourceType":"page","resourceId":80148660278}}; Struthio camelus (Common ostrich); Struthio molybdophanes (Somali ostrich) Weight. Ideally suited to grilling and searing, as well as sous vide cooking. 40 Pros & Cons Of Starting An Ostrich Farming Business (2023) window.addEventListener("load", boomerangSaveLoadTime, false); Ostrich is a delicious red meat that is similar in texture and in taste to grass fed beef but without the fat. Similar to other livestock such as beef cattle, part of the ostrich meat is ground and part of it is more tender and suitable for steaks and filets. link.relList.supports("preload") && var Monorail = { xhr.setRequestHeader('Content-Type', 'text/plain'); Ostriches are tolerant of a wide range of climates, so the availability depends more on a rancher choosing to raise them rather than geographic location. Ostrich Meat, Ostrich Burgers, Ostrich Steaks at American Gourmet window.BOOMR.shopId = 17761055; Others say it tastes like veal. link.as = "script"; Weird or Good? Eating Ostrich - Food Republic parentNode.appendChild(script); Your ostrich steaks (or ground meat) will be hand cut or ground upon receipt of your order. Ostrich is compatible with the paleo diet. schema_id: schemaId, trekkie.factory = function(method) { Not only is ostrich meat healthy, it has many nutritional advantages over many other types of meat and is readily available at Checkers. (function e(e,n,a,o,t,r){e&&(window.Shopify=window.Shopify||{},window.Shopify.analytics=window.Shopify.analytics||{},window.Shopify.analytics.replayQueue=[],window.Shopify.analytics.publish=function(e,n,a){window.Shopify.analytics.replayQueue.push([e,n,a])});var i,s,l,d,c,u,p,f,h,y=function(){var e="legacy",n="unknown",a=null,o=navigator.userAgent.match(/(Firefox|Chrome)\/(\d+)/i),t=navigator.userAgent.match(/(Edg)\/(\d+)/i),r=navigator.userAgent.match(/(Version)\/(\d+)(.+)(Safari)\/(\d+)/i);r?(n="safari",a=parseInt(r[2],10)):t? dom = document.domain; type: 'text/plain' Each cut has its own characteristics that influence the nuances of its taste and texture, as well as which cooking method will deliver . The automobile industry also uses them in the final stages when painting the . 'track', if (link.relList && ]; It will then be carefully packed in an insulated box with ice packs designed to maintain your items in good condition for up to 48 hours. $169.95 USD In order to preserve the purity and cooking versatility top chefs so highly prize, we offer a . ("as" in link)) { Ostrich patties provide a healthy alternative to regular hamburger patties, and many people consider them tastier and more interesting than poultry. function promote() { var href = document.links[i].getAttribute('href'); Learn more. Stands 2 to 3 meters tall (6 to 9 feet) Life span. }; Most farms feed their ostriches a primarily alfalfa-based diet, which can include grains, legumes, and other common livestock feed ingredients. There are only two ostrich species left out of nine, and they are Struthio camelus, the common ostrich, and Struthio molybdophanes, the Somali ostrich. return; You know, the one that gave us the feather duster. addListener(window, 'load', function(){ To conserve the ice, it is best not to open the shipment until you are ready to place the order in the freezer. | jquery = window.Checkout.$; Everything You Always Wanted to Know About Ostrich Meat But Were Afraid to Ask. The increasing demand of chicken leads to water pollution. This positive nutritional profile is encouraging industry growth as more eaters adopt ostrich meat . Ostrich Meat has a very low fat content and for this reason, it is best to cook over a high heat to seal the meat, then reduce heat and . Ostrich is not only very expensive but also very difficult to raise. These flavorful steaks are perfect for grilling. (function () { link.href = window.BOOMR.url; Theostrich farming industrywent through a boom and bust in the 1990s and 2000s and has grown rapidly since then as demand for healthy, sustainable meat continues to increase. script.async = true; Cook at a shorter cooking time and at a lower temperature. } Ostrich meat is best prepared medium rare (130F) to medium (145 F). } An ostrich patty contains 22 g of protein, nearly half your daily protein allowance, in each serving. }); } else { Come and like us onFacebook, follow us onTwitterand pin along onPinterest. Due to their unique anatomy and physiology, there are a wider variety of primal muscle cuts on an ostrich than on more traditional animal protein sources, such as beef, pork, or even chicken. }); twoMonthsFromNow.setMonth(twoMonthsFromNow.getMonth() + 2); return false; win.addEventListener("load", win._boomrl, false); Winter's Here: Which Moisturizer is Best for Dry Skin. 'identify', Mei an pericula Also, like camels, the ostrich can tolerate high temperatures and go without water for long periods of time. }); window.ShopifyAnalytics.lib = window.trekkie; this.domain = dom; } else { } $17.00. var script = doc.createElement("script"); Most of the meat is found on the thigh and hindquarter of the ostrich, with lesser amounts on the forequarter. A serving of ground ostrich meat has nine grams of fat and 165 calories, while a small portion of ground beef has 15 grams of fat and 250 calories. iframeStyle = (iframe.frameElement || iframe).style; They can grow up to 9 feet (2.7 meters) tall and can weigh up to 320 pounds (145 kilograms), according to the African Wildlife Foundation, and an ostrich's eyes are 2 inches (5 centimeters) in . window.ShopifyAnalytics.meta = window.ShopifyAnalytics.meta || {}; Ostrich eggs are cooked similar to chicken eggs, though they are not cooked often. window.ShopifyAnalytics.meta.currency = 'USD'; Bison Steak. setTimeout(function() { Ostrich meat is leaner than most any meat you will cook. We understand being hesitant to spend money on something unfamiliar, but don't let fear of the unknown stop you. if(action && action.indexOf('/cart') >= 0) { Pour 2 tablespoons (30 ml) of vegetable oil into a skillet and turn the heat to medium. The truth about ostrich meat | You var twoMonthsFromNow = new Date(Date.now()); It is the heaviest of the species weighing in at 160 kg and grows over 2 metres tall. parent.appendChild(script); script.async = true; document.addEventListener("onBoomerangLoaded", function(e) { (function () { enabled: true, Ostrich, the "healthy, sustainable red meat" - kivitv.com if (window && window.navigator && typeof window.navigator.sendBeacon === 'function' && typeof window.Blob === 'function' && !Monorail.isIos12()) { Ostrich meat is especially beneficial for people suffering from chronic fatigue syndrome, as the vitamin B12 boosts energy levels. Compared to other premium, humanely raised red meats, this special meat is affordable and particularly easy to order online at www.AmericanOstrichFarms.com. } var key = trekkie.methods[i]; } else if (window.Checkout && window.Checkout.$) { var args = Array.prototype.slice.call(arguments); ]; promoted = true; var link = document.createElement("link"); Ostrich meat is far healthier than beef. } High in Iron. return Monorail.sendRequest("https://" + monorailDomain + "/v1/produce", JSON.stringify(event)); amounts 22.62 % in the ostrich meat, 17.57 % in the chicken and 21.22 % in the beef; the fats . Ostrich meat is especially beneficial for people suffering from chronic fatigue syndrome . iframe.loading = "eager"; doc.close(); parentNode.appendChild(iframe); else if (element.attachEvent) { window.BOOMR.snippetMethod = "p"; Involved with Every Aspect of Ranch to Table. Pets love ostrich meat and other byproducts. Everything You Always Wanted to Know About Ostrich Meat - American scriptFallback.onerror = function(error) { window.BOOMR_onload = (e && e.timeStamp) || new Date().getTime(); addListener(document.links[i], 'click', decorate); window.BOOMR.themeVersion = "4.7.6"; 8715 Lafrenaie, enabled: true, var doc = document; 7 good reasons to switch to ostrich | Health24 } It's easiest to find frozen from a farm that ships their meat around the country or internationally. Ostrich filets and steaks are lean red meat that are low in fat and rich in premium flavor. Ostrich meat is high in iron, protein, and zinc. } catch (e) { window.BOOMR.snippetMethod = "s"; window.ShopifyAnalytics.merchantGoogleAnalytics = function() { And the type of muscle it is determines whether that meat is red, dark or white. The meat comes in all of the cuts that beef comes in, including steaks and burgers, as well as ground meat. Ostrich meat can be used as steak for frying, or any of your favourite dishes as a substitute for beef. The USDA classifies ostrich meat as technically poultry, but it looks and tastes almost exactly like beef and is a perfect 1-1 replacement for beef in most recipes that call for red meat. It is also much similar to grass-fed-beef and low-fat game meats like venison. console.log(e); Ostrich meat plays host to minerals and nutrients like selenium, phosphorus, niacin, riboflavin, thiamine, zinc, vitamins B12 and B6, and many more. (function(){if ("sendBeacon" in navigator && "performance" in window) {var session_token = document.cookie.match(/_shopify_s=([^;]*)/);function handle_abandonment_event(e) {var entries = performance.getEntries().filter(function(entry) {return /monorail-edge.shopifysvc.com/.test(entry.name);});if (!window.abandonment_tracked && entries.length === 0) {window.abandonment_tracked = true;var currentMs = Date.now();var navigation_start = performance.timing.navigationStart;var payload = {shop_id: 17761055,url: window.location.href,navigation_start,duration: currentMs - navigation_start,session_token: session_token && session_token.length === 2 ? link.relList.supports("preload") && Best Places to Buy Wild Game Meat in 2023, Best Organic and Pasture-Raised Meat Delivery Services, 7 Common Cooking Mistakes That Can Mess Up Your Steak, The 12 Best Meat Substitutes and Plant-Based Alternatives of 2023, 10 Ways to Use Mushrooms As a Substitute for Meat. like a premium cut of grass-fed beef. Sep 25, 2016 at 8:42 pm. } Ostrich meat has a unique mild flavor all its own. 90 to 130 kilograms (200 to 290 pounds) Size. } This high final pH value is thought to be due to a depletion of glycogen reserves through stress prior to slaughter (Sales and Horbanczuk, 1998). Be sure not to overcook ostrich and use marinades for steaks to hold in the moisture when it cooks. In this regard, it tends to be a better source of B vitamins than most other types of food. Ostrich Meat: Facts, Recipes, and Products - Northfork script.src = window.BOOMR.url; window.BOOMR = window.BOOMR || {}; Surprisingly similar in look and taste to beef or bison, ostrich is more approachable than you think. Our Ostrich Filet has the tenderness of a beef Filet Mignon, but with less fat and more protein. script.onerror = function(e) { As it is very lean meat, it can be tough if cooked too long. Ground Ostrich, can be used in any recipe calling for beef. ga('require', 'linker'); The only difference in cooking ostrich meat is that it will cook more quickly than beef due to the lower fat content, AND ostrich meat does not shrink down like beef, so you get more cooked product, ready to eat. Great taste and great value. if (window.BOOMR && (window.BOOMR.version || window.BOOMR.snippetExecuted)) { Following nutrients can be availed by . } You have to try it for yourself and come to your own conclusions. Saint-Leonard, The Kenyan male is definitely the most aggressive and bad tempered of the species. We suggest that you brown both sides over high heat (broil, fry, BBQ) and then continue cooking over lower heat until you get it the way you like it. More than 250 farms in the United States have Breeding ostriches and grow their own ostrich chicks. iframeStyle.display = "none"; The bird is the word. setTimeout(function() { win = iframe.contentWindow; function boomerangSaveLoadTime(e) { }; } Many people order their ostrich meat online, since it's not as widely available at supermarkets as your standard red meats. Fish is hailed for its omega-3 fatty acids, which can protect against cardiovascular disease . } // sendBeacon was not successful It should be red in the center when you cut into it. return false;