There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. The Best (and the Worst) Commercials Starring NFL Players How many Super Bowls did Joe Montana win? Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. And he doesn't take himself too seriously.". Four Super Bowl titles. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Football nerd, is more like it. And when the Broncos miraculously poached Manning from the Colts in 2012, it was as groundbreaking, game-changing and shockwave-sending an acquisition for the NFL as Accenture snagging Droga was for advertising. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. Especially in those pitches from celebrities like Namath, William Shatner and Jimmie Walker, they can also promise everything from free meal delivery to money deposited in your Social Security account. 1 1. All the NFL players who retire in 2021 will leave a legacy that lives on. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. Medicare Advantage is the all-in-one alternative to original Medicare health insurance. NASCAR driver Dale Earnhardt Jr. was ranked the No. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? The ads perform two-three times better than other ads aired in those games.". Powder for your headache. What would that look like? Prolific passer. The money Heat superstar Dwyane Wade earned in 2012 was an almost even 50-50 split between salary and endorsement earnings. Sounds weird calling them underrated or under-appreciated like Moon, considering all their amazing work for Geico, "The World's BIggest Asshole" for Donate Life, Game of Thrones Oreo collaboration, and so many others. Super Bowl MVP, 12-time Pro Bowler, a Comeback Player of the Year, and coming off a season throwing 32 touchdowns to only 5 picks, Brees seems to be improving with agejust like: Once given up for dead like Brees and lumped in with other monolithic, legacy network agencies, IPG-owned FCB has made its own rousing comeback, boasting eye-popping stats for Burger King's "Whopper Detour" (FCB New York) and Glad "Torture Tests" videos (FCB Chicago); new-biz wins like GE Appliances, Kleenex, Hotwire. Or Newcastle "If We Made It." When Rodgers saw BJ Raji steal his pose, he didn't appreciate his own teammate stealing his touchdown dance. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. Polamalu has been involved with multiple commercials, but this one manages to top his list. Theyve also enlisted the help of several former NFL greats, including Peyton Manning, Jerome Bettis, Teddy Bradshaw and retired New York Giants legends, Eli Manning and Victor Cruz. There is And from there, all hell breaks loose. I wrote big, fancy word books about it and everything. Lewis never reaches the end zone, stating how men, women, and even animals want to be just like him. Watch Joe Montana's 2021 Super Bowl commercial for Guinness Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Griffin has been one of the most visible athlete in advertising over the past 12 months. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. Go see for yourself. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. However, upon second thought, he wonders Patrick Mahomes, Troy Polamalu Star in New Head & Shoulders Ad Hes a charismatic person, has a terrific presence, and the camera loves him. With the spotlight on the Browns, Progressive is making no secret about who it's rooting for this weekend. "We set the scene up, and we just go," Charney said. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. He's also been known to promote some really obscure things. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. Earnings Per Year: Approximately $6,000,000. Not that he's hurting, though. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. He even won a Super Bowl as a general manager with the guy who's No. Woods has also appeared in commercials for ESPN. "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. And your doctors or hospital may not accept those plans. So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? The Jets QB was part of the first generation who saw athletes selling products like they do today. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. And theyve done it for long sustained drives, much like they do during a game. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. The Butt Fumble, introduced to the world by then New York Jets Mark Sanchez when he ran into the butt of his own lineman and fumbled the ball, is now synonymous for epic and often downright bizarre moments of failure. Who knows how much money there is in swimming alone? Hes not everybodys favorite. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). The following browsers are supported: Chrome, Edge (v80 and later), Firefox and Safari. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. Why? Charney said Mayfield is unscripted when shooting. Which Famous NFL Quarterback Once Did a Pantyhose Commercial He brings the same awareness off the field, especially at the ESPN studio. Today there are more athletes selling more products and making more money for it than ever before. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. Heres Why You Dont See NFL Players In Beer Commercials Broke virtually every passing record while active. The track record and respect are lasting. Jessica Simpson is expecting her third child with retired football player Eric Johnson. So, Favre would be: Like Favre, CP+B started in the south (Miami). The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. Woods' cheating scandal and the extended drought between majors that followed haven't hurt him much in terms of marketability. Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. Hes probably the most prolific pitchman coming out the NFL. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. Tables After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. But I wouldn't Vegas prop-bet against them. Gordon has contracts with some really big fish, which is why he's paid so handsomely. "Obviously, each company has their own metrics to determine if they met ROI and ROO," Rosner said. As this guy signs footballs, speaks to the press, and gets stalked by that same crazed fan, State Farm reminds us why it is always best to double check.. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. Or Honey Maid "This is Wholesome." Or Puma "After Hours Athlete." Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also sitting in the room. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. The two most prolific pitchmen currently working are Peyton Manning and Aaron Rodgers. 34 highest paid athlete in the world. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. Last year's event drew over 100 million total viewers for Fox Sports. "They do better," said Charney of the ads' effectiveness during NFL contests. Because they were very often, if not always, a mind-blowing fireworks show that also made you laugh with pure, shocked delight. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. June 4 - 7, 2023, New Orleans Recently Concluded Creative Media Awards February 2, 2023, NYC Agency of the Year January 25, 2023, NYC MediaPost All Stars Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Lets be real and acknowledge that NFL players are stars because they can play football, not act. TV ads for insurance companies featuring NFL quarterbacks Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? Steve Smith has not been given much exposure to national television during the course of his career. In perhaps the best move of this ad campaign State Farm followed up this series of ads with one featuring an Aaron Rodgers look-alike. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. This time, they are bringing a friend. However, the ad is so powerful that I had to include it on the list. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. But that doesn't mean he's given up on the endorsement game altogether. But the size, versatility and stealth that made Young a killer is also on BBH NY's side. While some relatively well-known athletes are relegated to local or regional advertisements, others have a new national ad hit the air every few months. Ads from State Farm and Progressive are some of the more notable spots. A bit of a darkhorse candidate, admittedly. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. All of the Celebrities Starring in 2021 Super One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. Manning has such a large body of work to choose from. The average career length for NFL players is 3.3 years, according to the NFL Players 10 Recently Retired NFL Players Who Will Make The Hall Refined. PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. Or Sarah Silverman "Great Schlep." But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. 8 highest paid American athlete in 2012up five spots from the previous year. And considering he's only 24, you can expect that list to keep growing for years to come. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. BMW Films. Thats changed lately as superstars like Clay Matthews, J.J. Watt, and Richard Sherman have emerged as excellent pitchmen. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. Unfortunately, it's the case of big brother picking on his younger sibling. It is highly recommended that you use the latest versions of a supported browser in order to receive an optimal viewing experience. This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. Submissions should come only from actors, their parent/legal guardian or casting agency. That's partly why I'm much more of an NFL guy. Probably because he's running out of room to keep all that money he and the wife are bringing in. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. Yep. Former New York Jets running back Matt Snell Both Rodgers and Mahomes have won Super Bowls and Super Bowl MVPs, maximizing their marketing value. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Once verified, the information you provide will be displayed on our site. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). Michael Berg | Icon Sportswire | Getty Images. Clay Matthews and Richard Sherman are two other defensive superstars who can add pitchman to their resumes with national spots for Campbells Chunky soup and Fathead. A Navy man who served in Vietnam. But there's nothing harder in sports than replacing a legend. Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). Make everybody around you better, look down the field and find a way to keep moving the ball. They were among the all-time greats, and like Marino, I'll miss seeing them doing their thing. But in the '80s, he did one thing better than anyonepass.